VANILLA PODS : PRICE PER KG - Harvest and Prices 2023-2024

What is the price per kilo of Vanilla beans ?

Every year, the price per kilo of vanilla beans evolves up or down.

How is this possible?

How do we arrive at price explosions or price crises on the kilo of vanilla beans?

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1 - Vanilla price per kilo - Industrialists

The vanilla market is a market of experts. There are many parameters that must be taken into account.

The food industry is the first consumer of vanilla beans. Vanilla is the first flavouring used worldwide.
It is clearly ahead of natural coffee and cocoa flavours.
Many industrial recipes integrate real vanilla beans in the making of their ice creams, yoghurts and desserts.
This can be in the form of vanilla powder, vanilla extracts, natural vanilla flavors.
It is also used in some beverages, for example, Coca-Cola is the first consumer of vanilla in the world with an absorption of 10% of the world production on average.

Industrial recipes can be changed with vanilla substitutes (synthetic vanillin, natural vanillin extracted from the fermentation of rice, clove,...).
It takes a considerable amount of time to change a recipe validated in industry (standards, sourcing, taste quality of the final result).
Synthetic vanilla can in no way replace the accuracy and the aromatic amplitude of real vanilla beans.
Industrialists who use vanilla beans know this. They also know the tastes of consumers and their palates.

2 - Climatic disturbances have a direct impact on vanilla prices

Harvests are also increasingly subject to climatic hazards.
Recently, Madagascar experienced a cyclone that devastated part of the vanilla plantations in the North-East of the country, the SAVA.
For this region producing 80% of the world's supply, this was terrible.
All the work that had been done over the last few years was swept away in a few hours.

If Indonesia, Papua, India or Madagascar face a natural disaster in one of these production areas, the vanilla market reacts immediately.

3 - The new vanilla consuming countries - China and Brazil

For several years, the Chinese and Brazilians have fallen in love with vanilla.
Vanilla consumption in these countries has exploded. This very feminine and bewitching aroma is appreciated, like chocolate, by the majority of palates worldwide.
It is difficult to resist the call of an ice cream made with real vanilla beans or a dessert featuring vanilla.

Vanilla has the advantage of being easy to match in the kitchen. It goes well with sweet dishes as well as savory preparations (chicken with vanilla, scallops with vanilla curry).

The world demand, which had a global growth of 3% in recent years, is about to accelerate.
This translates into a price of vanilla per kilo stabilized at a level much higher than a few years ago.

4 - The quality of vanilla

The price of vanilla can vary significantly within the same country.

It will then be necessary to focus on :

• The moisture content
• The production area
• The maturity of the beans
• Their vanillin content
• Their overall aroma

5 - Beyond the price of vanilla per kilo - THE SECRET

It is not because a vanilla bean comes from Madagascar or Papua New Guinea that it will be excellent or not.
As for wine, there are many qualities in each country.
To understand and know the vanilla market, the secret is to keep learning.
Receiving samples, long months of sourcing, daily contacts with producers and collectors...

As with the great wines of our vineyards and gastronomy in general, the love of the job and the will to do it well are the key.

From love comes passion and sometimes the story of a lifetime. The quest for ever finer quality, new flavors, vanilla pleasure.

I have decided to dedicate my life to my two passions: my family and vanilla.